In this project, I developed an app aimed at encouraging the residents of Breda to be more physically active, specifically focusing on young working adults between the ages of 25 and 35. To better understand the needs of this target group, I explored their daily lives through interviews. After analyzing the collected data, I concluded that people are more motivated to exercise when they do it together. Based on these insights, I designed the app Samen in Beweging (“Moving Together”).

The app offers four accessible sports – walking, running, cycling, and rollerblading – so that everyone can participate and no one is left out. Each activity has a schedule showing times and locations. Users can register through the app and see how many others have already signed up. In addition, the app includes a community feature where people can motivate each other and share their achievements, such as earned hearts and completed workouts. Users can also create their own activities, which send notifications to others who can then sign up. In this way, the app promotes both physical activity and social connection within the city.